In a sea of commuters wearing black, you stood out in your red hat and your green hand knitted jumper. Unfortunately this image does not show it, but as you were sitting there waiting for your bus, you looked so happy. I wonder if it was age that gave you the strength to be different, to stand out from the crowd. Or were you always the sort the walked your own path. I rode onward, and began to wonder, when did the world want to become the same? Were we humans always wanting to be the same, or fighting those who were different.
“Differentiation is not a tactic. It’s not a flashy advertising campaign; it’s not a sparkling new feature set. It’s not a laminated frequent buyer card or money-back guarantee. Differentiation is a way of thinking. It’s a mindset. It’s a commitment.” - Youngme Moon